Time to hit the drawing board to find the aesthetic that matches your energy
If you’re planning to DIY your brand, you can use this section to help you build your brand identity so you can start to build a strong foundation, and not have to rely on any bot to figure out your style.
If you’re planning to outsource your branding, this is a fun exercise to start and get you thinking of what direction you want to take your business in aesthetically. A brand designer will help you flesh out the details on creating your brand identity.
If your branding is already done (and you’re happy with it), you get a free pass and move on to the next!
Pinterest board brain dump
- No rules here. Get that happy pinning in and make a ‘brain dump art board’ with everything you like. Pay attention to fonts, graphics, stock photos, outfits, brand vibes, anything goes.
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Link that bad boy here:
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Brainstorm 3-5 words that describe the brand vibe you’re going for
- These words are your brand’s energy in a nutshell. They’ll help you lock in your colors, fonts, photos, and even shape how you show up online.
- Take a look at your first pinterest brain dump. See anything you absolutely LOVE? Patterns you maybe didn’t notice?
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What 3-5 words describe the vibe you want your audience to feel?
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Pinterest board clean up
- Now we’re gonna start to get more intentional. Create a new board.
- Start with your brain dump board and pin the posts that match the brand vibe you’re going for. Try to stick with similar themes and patterns that can be easily grouped together.
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Link that bad boy here:
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Create your brand color palette
- What’s your vibe? Choose ~6 colors that align with your personality or brand (e.g., soft neutrals, bold neons, Cali pastels, etc.)
- ACCESSIBILITY DISCLAIMER: Accessible colors ensure content is readable for all users by using high contrast between text and backgrounds, often following WCAG guidelines for contrast ratios. Key principles include choosing colors from opposite ends of the spectrum (like black and white),
- Using tools like this FREE color contrast checker ****to verify that color combinations meet the minimum WCAG 2.x AA contrast requirements, such as 4.5:1 for normal text and 3:1 for large text or graphical elements.
- This is my favorite color palette builder that I use to make sure my color combinations follow accessibility guidelines.
- You get 10% off when you use my affiliate link