The words you put on your website need to back you up

If you plan to DIY your copy, get this Wicked Easy Copywriting Template that gives you the structure and support to help you write the words that go on your website.

If you’re planning to outsource your website copy, writing out the groundwork will help prepare you for what your copywriter will need from you. If you need help finding a copywriter, DM me, I have the plug.

If your copy + SEO is already done (and you’re happy with it), you get a free pass and move on to the next!

Copy

Messaging Framework

• Now that you’ve identified your target audience and created your ICA, let’s dial in on what you’re actually offering.

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Each offer/product is different, so list these accordingly—

What does your offer/product promise?

How will this impact their life?

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POV

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What is your client’s POV on their problems?

What is your unique POV on the solution?

How can you relate to your target audience?

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Brand Voice

• Hold the AI chat for a bit, let’s keep it human. How are you communicating with your audience?

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What type of language are you using?

What language do you want to avoid?

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Write down the ONE main thing you want people to remember about your business.

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In one sentence, state what’s your ‘mic-drop’ line? Who you are, what you do, and why do people hire you.

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SEO

What words are people googling to find you?

• Think about what words your dream client would type when they’re googling for the solution you provide.

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List everything you think they would type into Google:

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What are people actually googling?