Before we touch anything, you gotta nail the groundwork first

Target Audience

Define who you’re speaking to

• Get clear on your ideal client so your site speaks to the right people. The deeper you can get into who your target audience is, the easier it will be to make sure you’re put in front of people who are looking to buy from you.

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Who is your ideal client?

→ Who are they?

→ Who is this NOT for?

→ What do they need from you and why?

→ How does working with you/buying from you improve their life?

→ Why should someone care about your offer? What happens if they don’t buy from you?

→ Why should they pick you out of everyone else in your niche?

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Ideal Client Avatar (ICA)

• This is a detailed fictional profile that represents your definition of the perfect customer. This is the person who is most likely to buy, value your work, and be a loyal customer.

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→ Demographics Age, location, gender, income, job title:

→ What is their stage of awareness?

→ What do they currently need help with?

→ What is the real problem in their lives?

→ What are their desires? Think about what they ACTUALLY want.

→ What do they wish they had?

→ What does success look like for them?

→ What are their personal interests? Where do they hang out online? What do they read?

→ How do they make purchasing decisions?

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Your offers

What are you selling?

• Your offers will evolve and that’s okay, but what are you going to sell now?

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List out all of your offers and/or products here:

Offer 1: Price: Deliverables:

Offer 2: Price: Deliverables:

Offer 3: Price: Deliverables:

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Additional resources

• How else are you keeping people in your world?

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Newsletter:

Freebie(s):

Discount opt-in(s):

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Process

• What does it look like after they buy or inquire to work with you?

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Offer 1 Process:

Post Purchase Process:

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PRELAUNCH CHECKLIST ⤵︎

📌 Business Foundation

• [ ] Define your target audience
• [ ] Create your ICA
• [ ] List out your offers
• [ ] Write your processes

📌 Website Copy

• [ ] Identify your core promise and impact
• [ ] Recognize your audience’s POV and yours
• [ ] Lock in your brand voice
• [ ] Write your mic-drop line
• [ ] Find the words people are using to find you on Google

📌 Branding & Visual Identity

• [ ] Create your Pinterest boards
• [ ] Brainstorm 3-5 brand personality words
• [ ] Build your accessible brand color palette
• [ ] Pick fonts & design logos/icons

📌 Backend Setup

• [ ] Create all opt in forms
• [ ] Update your legal pages
• [ ] Choose payment processor
• [ ] Choose your website platform
• [ ] Google Analytics
• [ ] Google Search Console
• [ ] Gather + compress all your images </aside>